SunLife – are the biggest over 50s life insurance brand in the UK selling over more policies than all the other life insurance providers put together ! They guarantee to pay every claim and have the lowest starting premiums of all the providers. They are also the only major company to offer to stop your payments before 90 years old.
Legal & General – another big insurance brand with a well featured product and keen pricing. They offer non-smoker rates.
Royal London – a largely unknown brand until they started putting those crazy medieval adverts of TV. They offer a well featured product with a unique feature that lets you stop paying in once you are half way through your policy payments. A great feature if you run in to money troubles but reduces the payout if you opt for it. Like Legal and General Royal London offer non-smoker rates.
British Seniors – oddly named given they are an Aussie business selling an American insurance companies product ! So if you can get past the slightly disingenuous brand name then the product is well featured. It has an odd Cash In feature that allows you to get some money back after you have made a certain number of years payments – not a decision to take lightly and one you will likely end up out of pocket if you take so certainly not a reason to buy from British Seniors.
Shepherds Friendly – as the name says this is a friendly or mutual society, run for the benefit of its members. A well featured product with access to bereavement services to help guide you through some of the practical tasks that need to be done after someone dies.